"Good design, is as little design as possible."
Dieter Rams
Dieter Rams
Facebook’s creative leadership prefers to develop new features and products based on people and their online behavior, not technology and algorithms—an approach the company calls “social design.” Christopher Cox, vice president of product, defines the concept as improving how people build human-to-human, versus human-to-interface, connections online. Facebook’s social network, he says, is the virtual equivalent of an actual space in which people regularly gather to converse, play, collaborate, and share.
1. Keep good company
2. Notice the ordinary
3. Preserve the ephemeral
4. Design not for the elite but for the masses
5. Explain it to a child
6. Get lost in the content
7. Get to the heart of the matter
8. Never tolerate “O.K. anything.”
9. Remember your responsibility as a storyteller
10. Zoom out
11. Switch
12. Prototype it
13. Pun
14. Make design your life… and life, your design
15. Leave something behind
Excerpt from The 15 Things Charles and Ray Eames Teach Us by Keith Yamashita
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(From left to right: George Nelson, Edward Wormley, Eero Saarinen, Harry Bertoia, Charles Eames and Jens Risom)
For fans of Mid-Century modern design, this classic image above from Playboy, July 1961 is like the Holy Grail. Design masters & fellow peers in their prime, beautifully captured in a time that was aesthetically crisp, uncluttered and innovative.
(Source: lushpad.com)
Dieter Rams, 1980 speech to Braun supervisory board