July 2011
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The 15 Things Charles and Ray Eames Teach Us
1. Keep good company 2. Notice the ordinary 3. Preserve the ephemeral 4. Design not for the elite but for the masses 5. Explain it to a child 6. Get lost in the content 7. Get to the heart of the matter 8. Never tolerate “O.K. anything.” 9. Remember your responsibility as a storyteller 10. Zoom out 11. Switch 12. Prototype it 13. Pun 14. Make design your life… and life, your design 15. Leave...
“Stay inspired in business by being childlike. Not childish but childlike. Taking...”
– Sir Paul Smith
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“Good designers must always be avant-gardists, always one step ahead of the...”
– Dieter Rams, 1980 speech to Braun supervisory board